DIGI360° Studio

Search Engine Optimization: The Role of Schema Markup in Improving SEO Rankings

What is Schema Markup?

Schema markup is a semantic vocabulary that helps search engines better understand the context of a webpage's content. This improves the visibility of a website in search engine results, making it easier for users to find the most relevant content for their query.

The Importance of Schema Markup in SEO

Schema markup is a powerful tool for SEO because it helps search engines interpret the content of a webpage more accurately. This, in turn, helps improve a website's search engine rankings by making it more relevant to users' queries.

Improving Click-Through Rates

Schema markup can also help improve click-through rates by adding rich snippets to search results. Rich snippets display additional information about the content of a webpage, such as ratings, reviews, or FAQs, which helps entice users to click on the result.

Examples of Schema Markup

Schema.org provides a comprehensive list of schema markup types supported by major search engines.
Common types of schema markup include: Product, Recipe, Event, Organization, Person, and Article.